Every sponsorship pitch is a market read, a property dossier and a claim about how fans feel. WorldbyFlow reads the category as a market with sourced figures, the property or the club as a dossier, and fan attitudes with the pollster and method named, so the deck rests on research rather than assertion.
Written for Partnership and sponsorship leads at brands, agencies, teams and properties.·Runs in the Sports domain
Sponsorship work on either side of the table is research dressed as persuasion. The scans here are the research: the sports business read on a sponsorship category, a dossier on a league or an event, a dossier on a club, a poll check on how fans feel about a category of sponsor, and the deal record for comparable partnerships.
A sponsorship category read as a market: naming rights, jersey patches, betting partnerships. Every figure with its issuer and the spread shown.
A league, a tournament or an organizing body read whole: structure, audience, documented commercial record. The property file.
A club read whole: record, market, documented commercial deals, sourced. The property or the prospect, as a dossier.
How fans feel about a sponsor category, with pollster, dates, sample, method and sponsor named and the spread shown. The attitude slide, honestly built.
Comparable partnerships with parties, dates, honest status and terms verbatim or marked undisclosed. The comparable table without the guesses.
The order matters. The first read gives you the structure; the next ones fill the parts that are hardest to source by hand.
Read the figures and their issuers. The market slide that a brand's procurement team cannot pick apart.
Pollster, method, sponsor, spread. The attitude slide with its method showing.
Terms verbatim or undisclosed. The comparable table for the negotiation.
Export the reads as PDFs for the pitch appendix, or share them as pages the brand team can open.
Every figure and quote links to where it came from. A claim the scan could not source is marked as such rather than dressed up.
Export the reads as PDFs for the pitch appendix, or share them as pages the brand or the property can open with sources.
Ask a follow-up question of any result, or run a Red Team pass that tries to break its own conclusions before someone else does. How the grades work →
Spain's midfield trio of Rodri, Fabián Ruiz, and Pedri completed 647 passes to Argentina's 337 — a structural suffocation that made the 106th-minute winner inevitable.
The fastest way to judge the result is to pick a subject you know cold and read it against what you know. If a colleague sent you here with an invitation, the credits land on your account when you sign up.