Members can tell when a briefing averages away a poll spread. WorldbyFlow names each pollster, its field dates, sample and method, carries the sponsor's stake, and shows the spread instead of the average, so the research your association publishes can take a hostile question.
Written for Runs research and member briefings for an industry association.·Runs in the Policy domain
An association's research is read by members who work in the industry and by opponents looking for a soft number. The scans here produce briefings that satisfy both: opinion with method shown, figures with their issuer named, the positions of every stakeholder on your issue, the instrument itself read whole, and the issue framed before the association takes a side on it.
A poll read that names pollster, dates, sample, method and sponsor and never averages a spread. Public opinion the way a member can defend it.
Industry figures with each one's source and interpretation. The numbers page of a member briefing, sourced.
Every stakeholder's stated position on your issue with the evidence for it, in a register that opponents would recognize as fair.
The instrument itself: what it does, whom it binds, where it stands, who is contesting it. The one-pager members forward.
The issue read before the position: how it is measured, who it falls on, what is known and disputed. The framing page.
The order matters. The first read gives you the structure; the next ones fill the parts that are hardest to source by hand.
Check the sponsor stakes and the spread. A briefing that shows both is one a hostile reporter cannot easily pick apart.
Figures with issuers and caveats. The page members quote in their own meetings.
Every side's position at its actual strength. The map for the government affairs committee.
Export as a PDF for the member portal, or share as a page members can open without an account.
Every figure and quote links to where it came from. A claim the scan could not source is marked as such rather than dressed up.
Export the briefing as a PDF for the member portal, or share it as a page members open from the newsletter.
Ask a follow-up question of any result, or run a Red Team pass that tries to break its own conclusions before someone else does. How the grades work →
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The fastest way to judge the result is to pick a subject you know cold and read it against what you know. If a colleague sent you here with an invitation, the credits land on your account when you sign up.