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WorldbyFlow for freelance business writers

A long feature needs a cast, a timeline and a reason before it needs a lede. WorldbyFlow produces the cast list with leverage stated, the dated chronology, the case worked end to end and the graded read on why the subject did it, so the reporting starts from the record and the writing stays yours.

Written for Writes long features for trade and business publications.·Runs in the General domain

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Where this fits in your week

Writing long features for trade and business publications means becoming an expert on something new every month. The scans here compress the becoming: the key players and their leverage, a case worked end to end, a dated timeline, a graded read on a company's motive, and a person read on the executive at the center of it.

Lead scan

Key Players

2 credits · in-depth · about 2–4 min

Who holds what leverage in the industry or on the issue, from documented positions. The cast list under a feature, in one run.

Try it on: a subject you already hold an opinion about, so you can grade the result against what you know.
4 more scans that fit this role

Case Study

2 credits

One episode worked end to end: setup, what happened, the turning point, the outcome, and what it is taken to show. The narrative spine.

Try it on The rise of Ozempic · The fall of WeWork · The Suez Canal blockage

Chronology

3 credits

A dated, sourced timeline with contested dates marked. The order of events before you decide where to start the story.

Try it on The Theranos collapse · The rise of TikTok · Boeing's 737 MAX

Why They Did It

3 credits

Why the company did it, with the stated reason and the alternatives graded against the record. The "why" section, kept honest.

Try it on Apple dropping the headphone jack · Netflix ending password sharing · Amazon buying Whole Foods

Person Scan

2 credits

A read on a public figure in their public role: documented record, stated positions, what has been reported and what has been established. The profile's foundation.

Try it on Warren Buffett · Jensen Huang · Mary Barra · Satya Nadella
A working path

From a first run to a result you can hand over

The order matters. The first read gives you the structure; the next ones fill the parts that are hardest to source by hand.

01

Run Key Players on next month's subject

The cast with leverage and sources. The first day of reporting, done before the first call.

2 credits
02

Run Chronology to find the story's shape

The dated spine with contested points marked. Where you start the piece is usually visible here.

3 credits
03

Run Person Scan on the figure at the center

Documented record and stated positions, with what is reported kept apart from what is established. The profile's foundation.

2 credits
04

Take the sources into the draft

Copy the reads as Markdown into your notes, with the sources as the footnotes your editor will ask for.

No credits.
The research bill for this path
2 + 3 + 2 = 7 credits · a Standard plan carries 20 a month
What comes back

A result whose claims carry their grades

Sourced, not asserted

Every figure and quote links to where it came from. A claim the scan could not source is marked as such rather than dressed up.

Verified or grounded
Reported or attributed
Contested
Open question

Ready to hand over

Copy the reads as Markdown into your reporting file, with every source ready for the fact-checker.

Built to be argued with

Ask a follow-up question of any result, or run a Red Team pass that tries to break its own conclusions before someone else does. How the grades work →

See one

Research already published in this shape

How AI-Attributed vs Total Corporate Layoffs Are Measured

Read the research →

The AI-attributed layoff figure is a measure of what companies choose to disclose, not an independently audited count of jobs automation replaced, because Challenger's reason field depends entirely on employer language with no external verification step.

How It Works · August 4, 2026 · from the General library
Try it

Run Key Players on something you already know

The fastest way to judge the result is to pick a subject you know cold and read it against what you know. If a colleague sent you here with an invitation, the credits land on your account when you sign up.

Start with Key Players →Standard plan from $10/mo · 20 credits · all plans
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