Who buys a thing, what they are solving for, how they decide, and what they pay.
4 credits·in-depth·about 2–4 min·10 domains
Name the product or category. It segments the buyers, reads the jobs and needs behind the purchase, the decision process, willingness to pay, switching and loyalty, the customer journey, the voice of the buyer as recorded, and the unmet needs, with what the record cannot establish stated plainly.
Product managers, marketers, founders and anyone writing a positioning document who wants the buyer described from evidence.
These are the headings the result renders, read from the same promise the form makes before you spend a credit. A section that depends on what the record holds is rendered when it can be and never promised here.
It does not invent a persona. A buyer need is on the page because reviews, surveys or filings document it, and willingness to pay is quoted from the record, not estimated.
A claim the scan could not source is marked as such rather than dressed up. How the grades work →
A domain may name it in its own words and price it on its own terms; each row is what that domain shows.
No Buyer Research has been published to the public library yet. Browse what has →
The fastest way to judge the result is to pick a subject you know cold and read it against what you know. The scan names its credit cost before it runs.