Share
For your role/Competitive & market intelligence

WorldbyFlow for market research directors

You buy syndicated research and know exactly how it is made. WorldbyFlow reads a market with every figure carrying its issuer, what that issuer counts, and the spread between estimates, instead of averaging away the disagreement that tells you something is wrong.

Written for Owns the market-sizing and buyer-research budget at a mid-to-large company.·Runs in the General domain

Start with this one

Where this fits in your week

Most market sizing quietly averages estimates from sources with a stake in the number. You already know that; it is why the budget you own goes on reconciling figures as much as buying them. The scans here treat a figure as a claim with an issuer, so a market read, a buyer read or a poll comes back with the provenance you would otherwise have to reconstruct.

Lead scan

Market Research

5 credits · deep dive · about 3–6 min

A sizing read where every figure names its issuer and states what it counts, and where divergent estimates are shown as a spread. The reconciliation you do by hand, done first.

Try it on: a subject you already hold an opinion about, so you can grade the result against what you know.
4 more scans that fit this role

Buyer Research

4 credits

Every claim about buyers graded as demonstrated, reported or inferred, so an inference never reads as an observation. The honesty rule for voice-of-customer work.

Try it on Electric vehicles · Home solar · Enterprise HR software

By the Numbers

2 credits

The numbers on a topic, each with its source and interpretation. The fast read when someone needs the figures and the caveats, not a narrative.

Try it on US remote work · Global smartphone shipments · Streaming subscriptions

Why It Changed

3 credits

A number in your market moved and everyone has a story about why. This grades the candidate explanations against the record.

Try it on US cinema attendance · Gen Z alcohol consumption · Linear TV viewing

Voices

3 credits

What consumers, operators and analysts say about a category, on the record and attributed. The qualitative layer under the sizing.

Try it on Consumers on private-label groceries · Parents on screen time · Small businesses on Amazon
A working path

From a first run to a result you can hand over

The order matters. The first read gives you the structure; the next ones fill the parts that are hardest to source by hand.

01

Run Market Research on a market you are sizing now

Go straight to the figures and their issuers. If the spread it reports matches the disagreement you already know about, the method is honest.

5 credits
02

Add Buyer Research for the demand side

Read the grades on each claim. A "demonstrated" and an "inferred" look identical in most decks; here they are labeled.

4 credits
03

Add By the Numbers for the figures the board will quote

Each figure with its source and interpretation, so the number that ends up in someone else's slide can be traced back.

2 credits
04

Cite the sources in one click

Export the source list in BibTeX, RIS or CSL so the reference section of the report writes itself.

No credits.
The research bill for this path
5 + 4 + 2 = 11 credits · a Standard plan carries 20 a month
What comes back

A result whose claims carry their grades

Sourced, not asserted

Every figure and quote links to where it came from. A claim the scan could not source is marked as such rather than dressed up.

Verified or grounded
Reported or attributed
Contested
Open question

Ready to hand over

Export the read as a PDF for the report appendix, or share it as a page a stakeholder can open with the sources live.

Built to be argued with

Ask a follow-up question of any result, or run a Red Team pass that tries to break its own conclusions before someone else does. How the grades work →

See one

Research already published in this shape

How AI-Attributed vs Total Corporate Layoffs Are Measured

Read the research →

The AI-attributed layoff figure is a measure of what companies choose to disclose, not an independently audited count of jobs automation replaced, because Challenger's reason field depends entirely on employer language with no external verification step.

How It Works · August 4, 2026 · from the General library
Try it

Run Market Research on something you already know

The fastest way to judge the result is to pick a subject you know cold and read it against what you know. If a colleague sent you here with an invitation, the credits land on your account when you sign up.

Start with Market Research →Standard plan from $10/mo · 20 credits · all plans
Nearby roles

Other guides in competitive & market intelligence

Competitive intelligence leadCompetitive WeaknessesCompetitive intelligence analystLandscapeProduct marketing manager, competitiveCompareConsumer & market insights managerBuyer ResearchStrategic research managerInquiryWin/loss & deal intelligence analystTrack RecordAll 116 roles →