You own the battlecards sales actually opens. WorldbyFlow does the research behind one in a single pass: where a rival is thin, what the record shows them doing about it, and a source behind every claim, so the card ships with its receipts attached.
Written for B2B software, 200–2,000 people. Owns the battlecards sales actually opens.·Runs in the Technology domain
Your week is a queue of rivals and a sales team that wants the card yesterday. The slow part was never the writing. It was the hour spent reading forums, filings and release notes to find the two or three places a competitor is genuinely exposed, and then finding a citation a rep could hold up in a deal. That hour is what a scan replaces. You still decide what goes on the card.
Name a competitor and it maps their weak flanks from the public record: under-served segments, the gaps customers name in reviews, roadmap promises that have not landed, and what they are doing about each. The structure of a battlecard, sourced.
Every named player in a category placed in one run, with each one's position and leverage stated. The map you redraw when a new segment lands on your desk or a rep asks who else is in a deal.
What a rival announced against what actually shipped, dated. It turns "their AI story is vapor" from an opinion into a sourced line on the card.
List prices, packaging, discounting patterns and the tells of a coming change, read from what they publish and what buyers report. The section of the card that goes stale fastest, rebuilt on demand.
A product read on one rival offering: what it does, who it is for, where reviewers agree and disagree. The grounding for the feature rows a rep will be asked about.
A rival makes a move that does not fit their story. This reads the motive from the record and grades how well each explanation is supported, so the read you give leadership has a basis.
The order matters. The first read gives you the structure; the next ones fill the parts that are hardest to source by hand.
Read it against what you already know and open the sources on the two claims you doubt most. That first read is how you find out whether the tool is worth your time, and it takes about ten minutes.
Their announcements against their shipping record, dated, so the "they keep promising it" line on your card cites the promises.
Pricing is the section reps get challenged on in the room. Rebuild it from the current record rather than last quarter's deck.
Name the two or three things that would make you re-cut the card, such as a pricing change or a named acquisition, and let the watch look for them instead of re-running research to learn nothing moved.
Every figure and quote links to where it came from. A claim the scan could not source is marked as such rather than dressed up.
Export the read as a PDF or share it as a page your enablement lead can open without an account, sources included.
Ask a follow-up question of any result, or run a Red Team pass that tries to break its own conclusions before someone else does. How the grades work →
Salesforce changed the definition of its flagship AI metric in the same quarter it reported over 240% growth on it: Agentforce revenue now counts Slackbot and Headless 360, so the number is not like-for-like.
The fastest way to judge the result is to pick a subject you know cold and read it against what you know. If a colleague sent you here with an invitation, the credits land on your account when you sign up.