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Landscape

Every named player in a space placed on one map, with position and leverage stated.

2 credits·in-depth·about 2–4 min·11 domains

What it answers

The question Landscape is built for

Name the market or the arena. It positions the subject, reads the market as a whole, names the direct competitors, the adjacent ones and the emerging threats, records who is allied with the subject and who is against it, marks the shifts under way and the whitespace nobody has claimed, and closes with a bottom line.

Who reaches for it

The week-one task on a new coverage area: a strategist, an analyst, an investor or a founder who needs the cast of a market before they can argue about it.

What comes back

13 sections, on every run

These are the headings the result renders, read from the same promise the form makes before you spend a credit. A section that depends on what the record holds is rendered when it can be and never promised here.

01

Entity Positioning

02

Market Overview

03

Competitive Moat

04

Subject Alignment

05

Own Forces & Allies

06

Adversaries

07

Neutral Stakeholders

08

Direct Competitors

09

Adjacent Competitors

10

Emerging Threats

11

Market Shifts

12

Whitespace Opportunities

13

Bottom Line

What you give it

2 boxes, 1 required

Entity
required · up to 80 characters
Focus
optional · up to 600 characters
Try it on: a subject you already hold an opinion about, so you can grade the result against what you know. Each one opens the form filled, in the General domain.
The Planet, Maxar and BlackSky imagery landscape
What it will not do

The lines it holds

A player is on the map because the record puts it there, not because it ought to be. Market sizes come with the issuer of the figure; a moat is described, not scored.

Every claim carries its grade

A claim the scan could not source is marked as such rather than dressed up. How the grades work →

Verified or grounded
Reported or attributed
Contested
Open question
Where it runs

Available in 11 domains

A domain may name it in its own words and price it on its own terms; each row is what that domain shows.

General2 creditsDefenseas Threat Landscape2 creditsFinanceas Competitive Landscape2 creditsEnergyas Competitive Landscape2 creditsHealthas Competitive Landscape2 creditsPolicyas Political Landscape2 creditsTechnologyas Competitive Landscape2 creditsClimateas Risk Landscape2 creditsSportsas League Landscape2 creditsTravelas Region Survey2 creditsLifestyleas Scene Survey2 credits
See one

Research already published as Landscape

Iconic global tourist cities (the structurally overwhelmed vs. under-visited divide)

Read the research →

The 2026 overtourism headline rotates among Venice, Barcelona, Kyoto, and Amsterdam not because they receive the most visitors globally (Bangkok's 30.3 million in 2025 dwarfs any of them) but because their historic cores are…

Travel · August 20, 2026
Roles that lean on it

8 role guides suggest it

Competitive intelligence analystlead scanAnalyst relations managerlead scanCompetitive intelligence leadHead of partnerships / BDBoutique strategy consultancy founderSenior product managerStartup chief of staff / BizOpsTravel tech / OTA product manager
Try it

Run Landscape on something you already know

The fastest way to judge the result is to pick a subject you know cold and read it against what you know. The scan names its credit cost before it runs.

Start with Landscape →Plans and credit packs
More in the catalog

Other research in explore

ScenarioWhat happens if this plays out: a premise projected onto the parties it would reach.OptionsThe moves actually open to one party in one situation, and what each would cost them.CompareTwo things set side by side on the dimensions that separate them, with a verdict that says why.PrecedentsThe historical cases that rhyme with this one, and what they say about how it tends to go.Uncertainty MapWhat is genuinely unknown about a question, what is only assumed, and what would shrink each gap.The whole catalog →