Share
For your role/Competitive & market intelligence

WorldbyFlow for competitive intelligence analysts

You are handed a coverage area and expected to know it by Friday. WorldbyFlow does the first pass: every named player placed, positions and leverage stated, and a source you can open behind each line, so you spend the week on judgment rather than collection.

Written for Individual contributor inside a CI or strategy function at a large enterprise.·Runs in the General domain

Start with this one

Where this fits in your week

An analyst's work is mostly the map before the argument. New market, new list of names, a director who wants a point of view by the end of the week. The scans here are built for that week-one task and the follow-ups that come out of it: who matters, why one of them just did something strange, and what the people inside the market are actually saying.

Lead scan

Landscape

2 credits · in-depth · about 2–4 min

The week-one map. Every named actor in a category placed with position and leverage, in one run, so the first meeting on a new coverage area starts from a sourced picture rather than a blank page.

Try it on: a subject you already hold an opinion about, so you can grade the result against what you know.
4 more scans that fit this role

Key Players

2 credits

When the question is about a market's cast rather than its products: who holds what leverage on this issue, drawn from documented positions rather than assumed alignments.

Try it on US semiconductor export controls · The global lithium supply · Open-source AI models

Market Research

5 credits

A sizing read that names every figure's issuer, states what each number counts, and shows divergent estimates as a spread. The sourcing answer when a director asks how big it is.

Try it on Cyber insurance · Plant-based meat · Enterprise password managers

Why They Did It

3 credits

A player just did something that does not fit the story you have been telling. This reads the motive from the record and grades each explanation, so the update you send has a basis.

Try it on Disney buying 21st Century Fox · Amazon buying Whole Foods · Microsoft buying Activision

Voices

3 credits

What the people inside a market are saying, on the record, quoted with attribution. The color a landscape needs before it goes to anyone senior.

Try it on Industry analysts on the streaming wars · Retail CEOs on tariffs · Automakers on the EV slowdown
A working path

From a first run to a result you can hand over

The order matters. The first read gives you the structure; the next ones fill the parts that are hardest to source by hand.

01

Run Competitive Landscape on a market you already know

Grade the map against your own mental model. Where it disagrees with you, open the source. That is the fastest way to learn what the tool is good at.

2 credits
02

Run Key Players on the issue that shapes the market

Regulation, a supply constraint, a standards fight. The landscape shows the products; this shows the people with leverage over them.

2 credits
03

Add Voices before the read-out

A page of attributed quotes from operators, analysts and buyers gives your first point of view a texture a spreadsheet cannot.

3 credits
04

Put the rivals on a standing sweep

From any Competitive Weaknesses read, "Watch this rival" adds the company to your business map. A Business Brief then checks every name on it, moved or quiet, on the schedule you set, so the map you drew in week one keeps itself current.

10 credits
The research bill for this path
2 + 2 + 3 = 7 credits · a Standard plan carries 20 a month
What comes back

A result whose claims carry their grades

Sourced, not asserted

Every figure and quote links to where it came from. A claim the scan could not source is marked as such rather than dressed up.

Verified or grounded
Reported or attributed
Contested
Open question

Ready to hand over

Copy the result as Markdown into your working doc, or share the page with your director so they can open the sources themselves.

Built to be argued with

Ask a follow-up question of any result, or run a Red Team pass that tries to break its own conclusions before someone else does. How the grades work →

See one

Research already published in this shape

How AI-Attributed vs Total Corporate Layoffs Are Measured

Read the research →

The AI-attributed layoff figure is a measure of what companies choose to disclose, not an independently audited count of jobs automation replaced, because Challenger's reason field depends entirely on employer language with no external verification step.

How It Works · August 4, 2026
Try it

Run Landscape on something you already know

The fastest way to judge the result is to pick a subject you know cold and read it against what you know. If a colleague sent you here with an invitation, the credits land on your account when you sign up.

Start with Landscape →Standard plan from $10/mo · 20 credits · all plans
Nearby roles

Other guides in competitive & market intelligence

Competitive intelligence leadCompetitive WeaknessesProduct marketing manager, competitiveCompareMarket research directorMarket ResearchConsumer & market insights managerBuyer ResearchStrategic research managerInquiryWin/loss & deal intelligence analystTrack RecordAll 116 roles →