A roadmap is a stack of assumptions about users, and the dangerous ones are the assumptions that read like evidence. WorldbyFlow grades every claim about users as demonstrated, reported or inferred, so the line between what you know and what you believe stays visible from the research doc to the prioritization meeting.
Written for Owns a product area and its roadmap at a software company.·Runs in the Technology domain
Owning a product area means knowing your users, your rivals and your own pricing better than anyone in the building, and proving it in a roadmap review. The scans here produce the proof: a buyer read with graded claims, a pricing read with basis and date, a competitive landscape, a product read on a rival, the voices of your users on the record, and a graded explanation when a competitor made a move you have to answer.
How buyers in your category decide, with every claim graded as demonstrated, reported or inferred. The user research doc with its honesty labels on.
A rival's list prices, packaging and discounting tells, verbatim from named sources with an as-of date. The pricing page of the competitive review.
Every named player in the category placed with position and leverage. The map for the strategy offsite.
A read on a rival product: what it does, who it is for, where reviewers agree and disagree. The teardown, from the record.
What users, reviewers and developers say about your category on the record, attributed. The customer quotes for the roadmap deck, with sources.
A competitor shipped, killed or repriced something and you have to respond. Candidate explanations graded against the record before you do.
The order matters. The first read gives you the structure; the next ones fill the parts that are hardest to source by hand.
You know these users. Check whether the grades match what you would give each claim; the inferred ones are the ones to test next quarter.
Every player placed, with sources. The map the strategy discussion starts from.
The stated reason and the alternatives, graded. Before you build the response.
A pricing change, a launch or a leadership change becomes a watched signal.
Every figure and quote links to where it came from. A claim the scan could not source is marked as such rather than dressed up.
Copy the reads as Markdown into the product brief, or share them as pages the leadership team can open before the roadmap review.
Ask a follow-up question of any result, or run a Red Team pass that tries to break its own conclusions before someone else does. How the grades work →
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